SEDA ÜNEL · FOUNDER

Global sourcing, built on relationships.

Global sourcing, built on relationships.

A 2015 METU graduate with honors, Seda brings over 12 years of experience in international sourcing, export, and product development. Throughout her career, she has worked closely with teams at Michaels, Dollar Tree, Clover, Amazon Marketplace, and a diverse range of international retailers and B2B partners. Her experience spans the entire product development journey—from identifying the right suppliers and materials to shaping commercially relevant craft collections tailored to each customer’s market, positioning, and needs.

A GLOBAL POINT OF VIEW

“The best collections feel inevitable to the customer—but behind them is a thoughtful conversation between market, material, maker, and brand.”

“The best collections feel inevitable to the customer—but behind them is a thoughtful conversation between market, material, maker, and brand.”

Have a brief in mind? Let’s talk.

Have a brief in mind? Let’s talk.

Start with the idea, the challenge, or the market gap. We’ll help shape the next step.

Start with the idea, the challenge, or the market gap. We’ll help shape the next step.

Start a conversation

Sisiberry

Craft product development & sourcing